The Become. Blog

Our blog articles offer personal branding basics, business tips, wellness hacks and more.

Learn more about us and yourself on The Blog.

3 min read

What is Media Training and do you need it?

Media training is the art of preparing individuals and organizations to effectively communicate with the media, traditionally and digitally.

3 min read

The Power of Your Story: Weaving a Personal Brand Narrative that Captivates

Your personal brand story is your secret weapon. It's the bridge that connects you with your audience on a deeper level.

3 min read

Authentic Presence

Building Your Tribe: A Guide to Attracting an Audience for Your Personal Brand and Online Business

4 min read

Authentic Presence

Strategic Steps Toward Becoming a Thought Leader - Brand Positioning + Tactics

Thought Leader Brand Positioning - It's about establishing yourself as a brand and an authority figure in your field, someone people trust.

Demystifying the Deck: Pitch Deck, Sponsor Deck, Media Kit

3 min read

Authentic Presence

Demystifying the Deck: Pitch Deck, Sponsor Deck, Media Kit

In the persuasive world of business communication, three key documents reign supreme: the pitch deck, the sponsor deck, and the media kit.

2 min read

Identity Integration

Unveil Your Brand Story: The Numerology Behind Your Personal Brand

Numerology offers a fascinating approach to self-discovery, revealing the hidden numbers that can shape your personal brand narrative.

2 min read

Oversharing vs. Professionalism: Finding Balance and Strategic Authenticity

The internet age has blurred the lines between personal and professional lives. We connect with colleagues on social media, share...

2 min read

Holistic Well-being

Different Mindset Work Techniques

Our minds are powerful tools, and just like any tool, they need regular maintenance. That's where mindset work techniques come in.

3 min read

Professional Prowess

Steering Your Business (and Brand) to Success: The Yin and Yang of Strategy and Action

Just like yin and yang, strategy and action are two sides of the same coin, intrinsically linked for business success.

Don't Put All Your Eggs in One Basket: Expanding Your Marketing Mix Beyond Email

3 min read

Authentic Presence

Don't Put All Your Eggs in One Basket: Expanding Your Marketing Mix Beyond Email

Email marketing is a tried-and-true, reliable tool for businesses of all shapes and sizes. But in today's marketing landscape, you need more

Personal Branding for Creative Professionals

3 min read

Authentic Presence

Personal Branding for Creative Professionals

In today's competitive creative landscape, personal branding is crucial for creative professionals to stand out from the crowd.

2 min read

Mental Manipulation or Mastery? Mindset Tools to Advance Your Personal Branding Agenda

The world of personal branding can feel like a minefield. On one hand, you want to connect with your audience and inspire them. On the...

The Mastermind of Reputation: Inside the World of a Publicist

3 min read

Authentic Presence

The Mastermind of Reputation: Inside the World of a Publicist

Imagine a world where reputation is everything. Enter the publicist, the skilled puppeteer who crafts narratives.

What's in a Name? From Celebrities to Influencers to Media Personalities to Thought Leaders - The Definitive Breakdown

4 min read

Authentic Presence

What's in a Name? From Celebrities to Influencers to Media Personalities to Thought Leaders - The Definitive Breakdown

These terms often get thrown around interchangeably, celebrities, influencers, media personalities and thought leaders do differ.

3 min read

Authentic Presence

Unveiling Your Colors: How Seasonal Analysis Can Elevate Your Personal Brand

Seasonal color analysis categorizes individuals into four seasonal palettes - Spring, Summer, Autumn, and Winter - based on your coloring.

The Big 5 Test: Unveiling Your Personality for Personal Branding

2 min read

Identity Integration

The Big 5 Test: Unveiling Your Personality for Personal Branding

Ever wondered what makes you tick? Why you're drawn to certain careers or social situations? The answer might lie in your Big 5 test results

3 min read

Professional Prowess

Personal Branding for Business Leaders

Personal branding is the process of creating a recognizable and reputable online presence for yourself as a business leader.

2 min read

Authentic Presence

How do we Cultivate Anticipation?

Cultivating anticipation is about building excitement and positive expectation for something in the future.

2 min read

Identity Integration

How do you Become who you really are?

So, how do you Become(.) who you really are? The journey of becoming who you truly are is a lifelong quest of self-discovery.

2 min read

What is a Lead Magnet and What are Some Examples for People Building Personal Brands?

A lead magnet is an irresistible incentive offered to potential customers in exchange for their contact information, usually an email...

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