The Become. Blog

Building Your Tribe: A Guide to Attracting an Audience for Your Personal Brand and Online Business

Thought Leader Brand Positioning - It's about establishing yourself as a brand and an authority figure in your field, someone people trust.

In the persuasive world of business communication, three key documents reign supreme: the pitch deck, the sponsor deck, and the media kit.

Email marketing is a tried-and-true, reliable tool for businesses of all shapes and sizes. But in today's marketing landscape, you need more

In today's competitive creative landscape, personal branding is crucial for creative professionals to stand out from the crowd.

Imagine a world where reputation is everything. Enter the publicist, the skilled puppeteer who crafts narratives.

These terms often get thrown around interchangeably, celebrities, influencers, media personalities and thought leaders do differ.

Seasonal color analysis categorizes individuals into four seasonal palettes - Spring, Summer, Autumn, and Winter - based on your coloring.

Personal branding is the process of creating a recognizable and reputable online presence for yourself as a business leader.

Cultivating anticipation is about building excitement and positive expectation for something in the future.

Your social media presence is more than just a digital scrapbook – it's a strategic platform to build your personal brand.

Enter the bio site: a dedicated online space that allows you to showcase your unique story in a captivating way.

The 5 C's of creating your personal brand are...

today's digital age, a well-crafted personal brand media kit can be a game-changer. It's your chance to make a strong first impression.

Digital marketing is an ever-evolving landscape, encompassing a diverse range of strategies and tactics to engage your target audience.

There are many different types of content, but some of the most common include: text, images, audio, video and interactive.

The Personal Branding Pyramid: A powerful framework that visualizes the key elements contributing to a robust and authentic personal brand.

As an Individualist, you wear many hats. From product development to marketing, the weight of building a successful business can be immense.

Carl Jung, a famous psychiatrist, identified 12 universal archetypes that represent fundamental human needs and we use these for branding.

The key components of digital marketing for a personal brand vary. The specific components that you use will depend on you