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3 min read

Authentic Presence

Building Your Tribe: A Guide to Attracting an Audience for Your Personal Brand and Online Business

4 min read

Authentic Presence

Strategic Steps Toward Becoming a Thought Leader - Brand Positioning + Tactics

Thought Leader Brand Positioning - It's about establishing yourself as a brand and an authority figure in your field, someone people trust.

Demystifying the Deck: Pitch Deck, Sponsor Deck, Media Kit

3 min read

Authentic Presence

Demystifying the Deck: Pitch Deck, Sponsor Deck, Media Kit

In the persuasive world of business communication, three key documents reign supreme: the pitch deck, the sponsor deck, and the media kit.

Don't Put All Your Eggs in One Basket: Expanding Your Marketing Mix Beyond Email

3 min read

Authentic Presence

Don't Put All Your Eggs in One Basket: Expanding Your Marketing Mix Beyond Email

Email marketing is a tried-and-true, reliable tool for businesses of all shapes and sizes. But in today's marketing landscape, you need more

Personal Branding for Creative Professionals

3 min read

Authentic Presence

Personal Branding for Creative Professionals

In today's competitive creative landscape, personal branding is crucial for creative professionals to stand out from the crowd.

The Mastermind of Reputation: Inside the World of a Publicist

3 min read

Authentic Presence

The Mastermind of Reputation: Inside the World of a Publicist

Imagine a world where reputation is everything. Enter the publicist, the skilled puppeteer who crafts narratives.

What's in a Name? From Celebrities to Influencers to Media Personalities to Thought Leaders - The Definitive Breakdown

4 min read

Authentic Presence

What's in a Name? From Celebrities to Influencers to Media Personalities to Thought Leaders - The Definitive Breakdown

These terms often get thrown around interchangeably, celebrities, influencers, media personalities and thought leaders do differ.

3 min read

Authentic Presence

Unveiling Your Colors: How Seasonal Analysis Can Elevate Your Personal Brand

Seasonal color analysis categorizes individuals into four seasonal palettes - Spring, Summer, Autumn, and Winter - based on your coloring.

3 min read

Professional Prowess

Personal Branding for Business Leaders

Personal branding is the process of creating a recognizable and reputable online presence for yourself as a business leader.

2 min read

Authentic Presence

How do we Cultivate Anticipation?

Cultivating anticipation is about building excitement and positive expectation for something in the future.

3 min read

Authentic Presence

Beyond the #OOTD: Building a Personal Brand Strategy with Social Media

Your social media presence is more than just a digital scrapbook – it's a strategic platform to build your personal brand.

The Rise of Bio Sites: Powerful Tools for Personal Branding

2 min read

Authentic Presence

The Rise of Bio Sites: Powerful Tools for Personal Branding

Enter the bio site: a dedicated online space that allows you to showcase your unique story in a captivating way.

2 min read

Authentic Presence

What are the 5 C's of Creating your Personal Brand?

The 5 C's of creating your personal brand are...

2 min read

Authentic Presence

Crafting Your Credibility: Building a Personal Brand Media Kit

today's digital age, a well-crafted personal brand media kit can be a game-changer. It's your chance to make a strong first impression.

What are the Different Types of Digital Marketing?

2 min read

Professional Prowess

What are the Different Types of Digital Marketing?

Digital marketing is an ever-evolving landscape, encompassing a diverse range of strategies and tactics to engage your target audience.

What Different Types of Content are there?

2 min read

Authentic Presence

What Different Types of Content are there?

There are many different types of content, but some of the most common include: text, images, audio, video and interactive.

Building from the Ground Up: The Personal Branding Pyramid Explained

3 min read

Authentic Presence

Building from the Ground Up: The Personal Branding Pyramid Explained

The Personal Branding Pyramid: A powerful framework that visualizes the key elements contributing to a robust and authentic personal brand.

2 min read

Holistic Well-being

Building Your Brand, Building Your Health: The Wellness Perks of Personal Branding for Freelancers, Entrepreneurs and Corporate Rebels

As an Individualist, you wear many hats. From product development to marketing, the weight of building a successful business can be immense.

Jung's 12 Universal Archetypes for Personal Branding

3 min read

Authentic Presence

Jung's 12 Universal Archetypes for Personal Branding

Carl Jung, a famous psychiatrist, identified 12 universal archetypes that represent fundamental human needs and we use these for branding.

1 min read

Authentic Presence

Key Components of Digital Marketing for a Personal Brand

The key components of digital marketing for a personal brand vary. The specific components that you use will depend on you

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