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What is Media Training and do you need it?
Media training is the art of preparing individuals and organizations to effectively communicate with the media, traditionally and digitally.
3 min read


The Power of Your Story: Weaving a Personal Brand Narrative that Captivates
Your personal brand story is your secret weapon. It's the bridge that connects you with your audience on a deeper level.
3 min read


Building Your Tribe: A Guide to Attracting an Audience for Your Personal Brand and Online Business
Building Your Tribe: A Guide to Attracting an Audience for Your Personal Brand and Online Business
3 min read


Strategic Steps Toward Becoming a Thought Leader - Brand Positioning + Tactics
Thought Leader Brand Positioning -
It's about establishing yourself as a brand and an authority figure in your field, someone people trust.
4 min read


Demystifying the Deck: Pitch Deck, Sponsor Deck, Media Kit
In the persuasive world of business communication, three key documents reign supreme: the pitch deck, the sponsor deck, and the media kit.
3 min read


Don't Put All Your Eggs in One Basket: Expanding Your Marketing Mix Beyond Email
Email marketing is a tried-and-true, reliable tool for businesses of all shapes and sizes. But in today's marketing landscape, you need more
3 min read


Personal Branding for Creative Professionals
In today's competitive creative landscape, personal branding is crucial for creative professionals to stand out from the crowd.
3 min read


The Mastermind of Reputation: Inside the World of a Publicist
Imagine a world where reputation is everything. Enter the publicist, the skilled puppeteer who crafts narratives.
3 min read


What's in a Name? From Celebrities to Influencers to Media Personalities to Thought Leaders - The Definitive Breakdown
These terms often get thrown around interchangeably, celebrities, influencers, media personalities and thought leaders do differ.
4 min read


Unveiling Your Colors: How Seasonal Analysis Can Elevate Your Personal Brand
Seasonal color analysis categorizes individuals into four seasonal palettes - Spring, Summer, Autumn, and Winter - based on your coloring.
3 min read


Personal Branding for Business Leaders
Personal branding is the process of creating a recognizable and reputable online presence for yourself as a business leader.
3 min read


How do we Cultivate Anticipation?
Cultivating anticipation is about building excitement and positive expectation for something in the future.
2 min read


Beyond the #OOTD: Building a Personal Brand Strategy with Social Media
Your social media presence is more than just a digital scrapbook – it's a strategic platform to build your personal brand.
3 min read

The Rise of Bio Sites: Powerful Tools for Personal Branding
Enter the bio site: a dedicated online space that allows you to showcase your unique story in a captivating way.
2 min read


What are the 5 C's of Creating your Personal Brand?
The 5 C's of creating your personal brand are...
2 min read


Crafting Your Credibility: Building a Personal Brand Media Kit
today's digital age, a well-crafted personal brand media kit can be a game-changer. It's your chance to make a strong first impression.
2 min read


What are the Different Types of Digital Marketing?
Digital marketing is an ever-evolving landscape, encompassing a diverse range of strategies and tactics to engage your target audience.
2 min read


What Different Types of Content are there?
There are many different types of content, but some of the most common include: text, images, audio, video and interactive.
2 min read


Building from the Ground Up: The Personal Branding Pyramid Explained
The Personal Branding Pyramid: A powerful framework that visualizes the key elements contributing to a robust and authentic personal brand.
3 min read


Building Your Brand, Building Your Health: The Wellness Perks of Personal Branding for Freelancers, Entrepreneurs and Corporate Rebels
As an Individualist, you wear many hats. From product development to marketing, the weight of building a successful business can be immense.
2 min read
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