The Become. Blog

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2 min read

What are the Basics of Design Theory?

Design theory is a set of handy principles that help designers make choices and create effective designs. Here's a breakdown of the basics.

Content Pillars: The Unsung Heroes of Your Content Marketing Strategy

2 min read

Authentic Presence

Content Pillars: The Unsung Heroes of Your Content Marketing Strategy

Content pillars are the core themes or categories that underpin your entire content marketing strategy.

3 min read

Authentic Presence

What is Color Theory and How Does it Relate to Your Personal Brand?

Color theory is the study of how colors interact with each other. It's a set of guidelines that personal brand designers can use.

The Oubaitori Method: A Lesson in Personal Branding

4 min read

Authentic Presence

The Oubaitori Method: A Lesson in Personal Branding

The Oubaitori method is all about fostering positivity. In personal branding, this translates to projecting an optimistic attitude.

AI: Friend or Foe in Personal Branding? A Guide to Dos and Don'ts

3 min read

Authentic Presence

AI: Friend or Foe in Personal Branding? A Guide to Dos and Don'ts

Artificial intelligence (AI) is rapidly making its mark, offering exciting ways to streamline and enhance your personal brand strategy.

2 min read

Identity Integration

Unmasking Your Brand: 5 Personality Tests to Unlock Your Authentic Marketing Mojo

In the age of personal branding, understanding yourself is the ultimate marketing tool. No more cookie-cutter personas, folks!

2 min read

Authentic Presence

What is Brand Design and How Can You Use it for Your Personal Brand?

Brand design is the visual identity of your brand. It's what makes your brand recognizable and memorable.

What are the Different Communication Styles?

2 min read

Authentic Presence

What are the Different Communication Styles?

Communication is the lifeblood of any interaction, but how we communicate can vary greatly.

2 min read

Authentic Presence

What is Brand Positioning?

Brand positioning is the process of crafting a unique place for your brand in the minds of your target audience.

2 min read

Authentic Presence

Personal Brand Statements - What Are They and What are the Differences?

What is a personal brand statement? A personal brand statement is a concise and catchy phrase that summarizes your professional identity...

2 min read

Authentic Presence

What is a Personal Branding Strategy?

A personal branding strategy is like a roadmap to building your unique reputation in the world.

The Rise of the Prosumer: How to Leverage This Trend for Powerful Personal Branding

2 min read

Professional Prowess

The Rise of the Prosumer: How to Leverage This Trend for Powerful Personal Branding

In today's dynamic and interconnected world, the lines between producer and consumer are blurring. Enter the prosumer, a term combining...

2 min read

Authentic Presence

Using the "Love Languages" to connect with your Target Audience for your Personal Brand

In branding, the "love languages" borrow inspiration from Gary Chapman's five languages for expressing love in romantic relationships....

Unleash Your Inner Powerhouse: Manifest Personal Branding Success with Vision Boards

3 min read

Authentic Presence

Unleash Your Inner Powerhouse: Manifest Personal Branding Success with Vision Boards

In the ever-evolving world of personal branding, standing out from the crowd can feel like climbing Mount Everest in flip-flops. But fear...

2 min read

Professional Prowess

What is a Brand Identity Guide?

A brand identity guide is a document that compiles all the rules for using your brand's creative assets and messaging across all media...

2 min read

Professional Prowess

What are Personas for Business?

In business, personas are like detailed portraits of your ideal customers. They're not just names and demographics; they're living,...

3 min read

Professional Prowess

What is Personal Branding?

Personal branding is the intentional effort to create and influence public perception of an individual.

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