Become.
Welcome to Become., your haven for the coolest kids on the professional block.
Remember the days of the playground, when individuality wasn't a strategy, it was just you? At Become., we believe it's time to reclaim that fearless spirit. We're not talking about following trends; we're talking about embracing your unique essence and building a personal brand that shouts, "This is me!" Here, we celebrate individuality and empower you to express your authentic self to the world.
The Individualists
The human commonality is that we all just want to be seen and celebrated for who we are. Do you resonate with one of these personas? Are you an Individualist?
Freelancers
A force of creativity and ambition, the modern day freelancer thrives on autonomy. Yet, getting noticed feels like an uphill battle in a crowded marketplace, particularly online. They struggle to articulate their unique value, leading to frustration in attracting dream clients and building a strong reputation. Recognition for their skills remains a constant yearning.
Entrepreneurs
Driven by a mission, the entrepreneur builds impactful businesses. Sustainability, social good, and innovation are their passions. However, navigating a crowded marketplace requires balancing purpose with profit. Attracting investors who share their values becomes crucial, while the ultimate goal remains: leaving a positive legacy and inspiring others.
Corporate Rebels
Navigating the corporate ladder, this individualist craves leadership presence and recognition. They strive to stand out amongst peers, yet feel like a cog in the machine. Difficulty getting noticed for their contributions and limited opportunities for personal branding within the company fuel their frustration. Their ultimate goal: secure a leadership role and command respect.
Honest +
empowered
content is the connective tissue.
At Become., we believe in the power of personal branding. We live in a world saturated with (inauthentic) content, where standing out from the crowd matters more than ever. Become is your one-stop shop for building a powerful personal brand that gets noticed, gets you hired, and gets you results.
We're identifying what's the next generation of work - and it's crucial to do what you love and present that unapologetically.
This is our key persona, The Individualist's way.
Our Content
You'll benefit from Become. if you are:
01
Looking to "make a name for yourself"
You are an independent professional or startup founder (and aspiring leader in your space) seeking the best and most authentic way to present yourself to your target audience confidently.
03
Health + Well-Being Focused
The war between hustle culture and slow living is real. The problem is that we don't take the time to figure out what works best for us to be of better service to others, leading to the undesirable burnout phenomenon. Let's get honest about how we treat ourselves and make tangible changes.
02
A multi-hyphenate powerhouse
You have many moving parts and are trying to piece it all together. When it comes to identity work, that is the future of work. Create a specialized niche that encapsulates all your excellence.
04
Someone who has never fit in a proverbial box
The more we get to know ourselves beyond the societal conditioning, traumatic experiences, and the roots of our BS that limit us, the more we can find success in doing things in our own fashion. Personal Branding is identity work paired with your professional ambitions.
Here's what differentiates us
(and makes us cool.)
Here's what makes Become different:
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Curated Content: Dive deep into insightful articles, inspiring interviews, and exclusive resources, all designed to elevate your personal branding game.
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Expert Guidance: Learn from industry leaders and branding specialists who share their proven strategies for success.
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Supportive Community: Connect with like-minded individuals, share your experiences, and build lasting connections that elevate your personal and professional journey.
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Focus on Action: Become. goes beyond theory. We provide actionable steps and practical tools to help you implement your branding strategy and achieve real-world results.
The Goods
We are rolling out content-focused offers over the course of 2024 - all geared toward helping you build your personal brand.
CLUB
Magazine
A quarterly digital magazine + future virtual events highlighting aspirational personal brands in the form of storytelling.
PRESENCE
Online Program
An expert led course to amplify your personal branding journey.
Become.
Media + Community
A digital network that promotes exemplary and inspiring personal branding content + ways we can support one another!